Investment Wisdoms Across Eras: Shivaji Maharaj’s Strategic Approaches Versus Markowitz Model – A Study on Retail Investor’s Perception & Awareness

Shivaji Maharaj’s Strategic Approaches; Markowitz Model (Modern Portfolio Theory); Retail Investment Strategies; Portfolio Diversification

The paper attempts to study Investment wisdoms across Eras: Shivaji Maharaj’s Strategic Approaches versus Markowitz Model by studying the perception and awareness among Retail Investors about the same. Further, an Integrative Investment Model has been proposed combining the strategic approaches of Chhatrapati Shivaji Maharaj and Markowitz’s Model, guiding retail investors in formulating Investment Strategies as per their income, expenditure and debt profiles.