Artificial Intelligence in Business Applications: A Systematic Review

The research articles considered in this review paper collectively examine AI and machine-learning applications in business, mainly in three areas: customer segmentation and digital marketing, employee attrition and human-resource analytics, and export-sales forecasting. Most studies report strong predictive or clustering performance, but several have important weaknesses involving class imbalance, small or synthetic and public datasets, possible data leakage, weak validation, and limited business evaluation.