Influence Of Anomaly on Attitudinal Changes and Investment Behaviour of Salaried Employees

Anomaly, Attitudinal Change, Investment Behaviour, Salaried Employees, Behavioural Finance, Risk Perception.

Several factors, including rational considerations and economic disruptions, influence investment behaviour among salaried employees. Economic disruptions are anomalies that often influence attitudes and, in turn, affect investment decisions. This study examines the influence of anomalies on attitudinal changes and their subsequent impact on the investment behaviour of salaried employees. The Anomaly disrupts normality, leading to interruptions such as fear of loss, reduced investor confidence, increased risk aversion, and, in turn, changes in investment patterns.

The study follows a quantitative research design, collecting primary data from salaried employees using a structured questionnaire to measure attitudinal changes, anomalies, and investment behaviour. Various statistical tools, such as correlation, regression, and paired t-test, have been employed to examine the direct and indirect relation among the variables.

The findings reveal that the Anomaly significantly influences attitudinal factors, which in turn affect investment decision-making. The study also clearly establishes that Anomaly is a critical determinant of investors' psychological responses. Thus, the study contributes to the behavioural finance literature by moving beyond isolated analyses of anomalies or investment behaviour and offering an integrated framework that captures the psychological pathways linking uncertainty and investment decisions.