“Behavioural Barriers to Wealth Creation among Women Investors: An Empirical Study”

Women Investors, Behavioural Finance, Investment Behaviour, Financial Confidence, Behavioural Biases, Wealth Creation, Financial Literacy, Bangalore City

The present study examined the behavioural factors influencing investment decisions and wealth creation among women investors in Bangalore City. The study aimed to analyze the level of investment awareness and participation, identify key behavioural barriers, examine the role of behavioural biases, financial confidence, and social influence, and assess their impact on long-term wealth creation. Primary data were collected from 180 women investors using a structured questionnaire based on a five-point Likert scale. Descriptive statistics, Pearson’s correlation analysis, and regression analysis were employed to test the hypotheses using SPSS software.

The findings revealed that women investors demonstrated a moderate level of investment awareness and participation, with a preference for safer investment avenues. Behavioural barriers and behavioural biases showed limited influence on wealth creation, with risk aversion exhibiting marginal significance in certain cases. Financial confidence, social influence, and financial literacy did not show statistically significant relationships with long-term investment performance. The study concluded that while behavioural factors shape investment attitudes, wealth creation among women investors is influenced more by structural, economic and institutional factors than by behavioural aspects alone. The study provides useful insights for policymakers, financial institutions, and educators to design targeted financial literacy and investment support programmes for women investors.