Article
Consumer Trust in AI-Generated Advertising in the Digitally Driven World: An Empirical Study
The rapid advancement of Artificial Intelligence (AI) has transformed the digital advertisement landscape by enabling businesses to create highly personalized, automated and data-driven advertisements. AI-generate advertising utilizes machine learning, natural language processing, predictive analytics, and generative AI-tools to develop content that aligns with consumer preferences and behaviors. While these technologies improve advertising efficiency and customer engagement, they also raise important concerns regarding transparency, authenticity, privacy and ethical use of consumer data, all of which significantly influence customer trust in AI-generated advertising within the digitally driven world. The study investigates the impact of perceived transparency, personalization, credibility, privacy protection, perceived usefulness, and ethical AI practices on customer’s trust and their intention to engage with AI-generated advertisements. A sample of 363 was collected to find the result. The factors impacting “Consumer Trust in AI-Generated Advertising in The Digitally Driven World” are Transparency, Personalization, Credibility and Privacy and Data security.