Article
The Impact of “Made with AI” Labels
Consumer trust is a credible factor in advertising and brand promotion on the digital platform. With more organisations automating their content using AI, the factor of AI-related disclosure and AI labelling is gaining ground. The present study seeks to evaluate the landscape of AI-labelled content by comparing quantitative results with an article of interest. Based on the literature review, a research gap has been identified, which has been filled using a precise questionnaire. The methodology of the present research paper is based on a quantitative exploration based on a survey. Given the contemporary suspicion about the credibility of the “Made with AI” mark, the present research has found that AI disclosure related to content builds trust, and users perceive AI-generated content as highly credible and useful.