Article
Behavioural Finance in Investment Decision: A Management Perspective
In the field of finance, where reason and efficiency are generally expected, investment decision-making is a vital process. However, the subject of Behavioural finance calls these assumptions into question by investigating the deep effect of human Behaviour and cognitive biases while managing investment decisions. This research study investigates the complex interaction between Behavioural finance and investing decisions, intending to shed light on the underlying biases, emotional regulations, theoretical underpinnings, and real-world repercussions. This paper emphasizes the practical significance of recognizing and controlling Behavioural biases, urging investors and financial practitioners to be more alert. It provides a comprehensive overview of the impact of human Behaviour on investment decisions and is a valuable resource for investor and financial advisors to navigate the complex interplay between psychology and finance in the pursuit of more informed and rational investment decisions.