Exploring Factors Influencing Women's Entrepreneurial Career Choices: An Analytical Study

Entrepreneurship, Women Entrepreneurs, Financial Success, Push Factors, Entrepreneurial Personality, SMEs

Many of the researchers have concluded that one of the primary motivations to initiate a business is to multiply income besides job security. Income motivations dominate the internal reward motivations related to independence and intrinsic motives, Benzing, Chu, and Kara (2009).  If the entrepreneurs are motivated primarily by income potential, then entrepreneurial personality as well as an increase in the profitability of business ownership should encourage more SME start-ups. Against this background, this paper attempts to discuss and analyze what was brought forth by various respondents surveyed, highlighting the factors that stimulate women to undertake entrepreneurship as a career option in Delhi and NCR.  With this perspective the present study, endeavors to put forward the most important and all relevant statistics to achieve the research objectives. The Research methodology applied stratified random sampling techniques as it was aimed to collect responses from the women entrepreneurs from various sectors of the economy. A direct personal investigation method of data collection was adopted. Data was collected from over 451 women entrepreneurs across Delhi and NCR. Every single variable was very minutely tested in the exploratory factor analysis to define robust scales for analyzing factors that stimulated women entrepreneurs to undertake entrepreneurship (MOT) individually.  The researcher in the present research work observed that one of the principal reasons for women to undertake entrepreneurship is that women who inherently have an entrepreneurial personality are most likely to undertake entrepreneurship as a career option.