Article
https://doi.org/10.52783/mjble.224
Digital Transformation as a Catalyst for Sustainable Business Practices: Empirical Study of Indian Emerging Economy
Digital transformation has emerged as a significant driver of sustainable business practices, particularly in emerging economies where organizations are increasingly adopting advanced technologies to improve operational efficiency and environmental responsibility. The study examines the role of digital transformation as a catalyst for sustainable business practices in context of Indian emerging economies. This work focuses on how the adoption of digital technologies such as artificial intelligence, big data analytics, cloud computing, and Internet of Things (IoT), contributes to improving resource efficiency, reducing environmental impact, and promoting responsible business operations. This work highlights that organizations embracing digital transformation are better positioned to achieve sustainable development goals while maintaining competitiveness in the dynamic business environment. Organizations leveraging digital technologies shows improved decision-making capabilities, efficient utilization of resources, and strong alignment with sustainability goals. A sample of 283 was collected to find the result of the study. The factors studying the Digital Transformation as a Catalyst for Sustainable Business Practices are Technological Innovation Capability, Digital Infrastructure and IT integration, green innovation and environmental orientation and Customer orientation and market dynamics. The study concludes that there is significant impact of Digital Transformation on Sustainable Business Practices.