Digital Marketing and Its Influence on Brand Awareness in the World of AI

Digital Marketing (DM), Artificial Intelligence (AI), Brand Awareness (BA), Consumer Behavior (CB), Personalization

Digital marketing (DM) has transmuted the mode trades interact with customers by employing digital platforms like social_media (SM), search_engines (SE) & mobile applications. In current years, the artificial_intelligence (AI) integration has further transformed digital_marketing (DM) by empowering data-oriented decision-making processes, custom-made communication & predictive analysis. Brand_awareness (BA) denotes to the extent to which customers identify & recollect a brand. It is a critical element of marketing achievement, as advanced brand_awareness (BA) frequently leads to improved customer faithfulness & buying intention. AI increases brand_awareness (BA) by bringing targeted ads, enhancing content tactics, & systematizing customer communications. In the contemporary professional environment, AI-oriented digital_marketing (DM) strategies such as personalized advertisements, email computerization, influencer analytics & instantaneous customer_engagement (CE) have become important tools. This research observes the influence of digital_marketing (DM) strategies combined with artificial_intelligence (AI) on brand_awareness (BA) among consumers. With the rapid development of AI skills, industries are leveraging custom-made marketing, projecting analytics & automation to improve customer_engagement (CE) & brand recall. The current study is grounded on primary data gathered from 212 valid respondents. Many statistical tools applied like correlation & regression test analysis to analyze the relationships in between AI-oriented digital_marketing (DM) & brand_awareness (BA). The findings of the study indicate that there is a significant & positive relationship exist in between AI-driven marketing approaches & brand_awareness (BA).