Article
"Digital Transformation and Employee Experience: The Role of AI-Powered Chatbots and Virtual Assistants an the Modern Workplace"
The present study examined the role of AI-powered chatbots and virtual assistants in enhancing employee experience during digital transformation. The study was based on data collected from 300 employees working across different industries and using AI-enabled workplace technologies. The study examined employee engagement, job satisfaction, workplace productivity, communication effectiveness, accessibility of information, and employee support services. The findings revealed that employees had a highly positive perception of AI-powered chatbots and virtual assistants, with workplace productivity recording the highest mean score. Correlation analysis demonstrated significant positive relationships between AI technologies and all dimensions of employee experience. Regression analysis further revealed that AI-powered chatbots and virtual assistants significantly influence employee experience, explaining 62.7% of its variation. Gender-wise analysis showed no significant difference in employee experience, while significant differences were observed across industries. The study concludes that AI-powered workplace assistants contribute significantly to creating efficient, responsive, and employee-centric digital workplaces.