A Study on the Work-Life Balance Challenges and Coping Mechanisms Among Online Food Delivery Professionals: Insights from Swiggy and Zomato in Coimbatore City

Work-life balance, online food delivery, Swiggy, Zomato

The rise of the gig economy and online food delivery services has transformed the way people work and live. Online food delivery professionals, including those working with Swiggy and Zomato, face unique work-life balance challenges that can impact their well-being and productivity. This study explores the work-life balance challenges and coping mechanisms among online food delivery professionals in Coimbatore, with a focus on Swiggy and Zomato. A mixed-methods approach was used, combining surveys and interviews with 150 online food delivery professionals. The results show that online food delivery professionals face significant work-life balance challenges, including long working hours, high stress levels, and blurred boundaries between work and personal life. However, they also employ various coping mechanisms, such as time management, boundary setting, and self-care, to manage these challenges. The study provides insights into the experiences of online food delivery professionals and highlights the need for organizations to support their employees' work-life balance. The findings have implications for policymakers, organizations, and individuals seeking to promote work-life balance in the gig economy.